Cause Related Marketing
Embracing a cause makes good business sense. Nothing builds brand loyalty among today's increasingly hard-to-please consumers like a company's proven commitment to a worthy cause. Other things being equal, many consumers would rather do business with a company that stands for something beyond profits.
Cause-related marketing differs from Corporate Giving as the latter generally involves a specific donation that is tax deductible, while cause related marketing is generally a mutually beneficial marketing relationship which may or may not incorporate a company donation.
Bóthar has been fortunate to work with some reputable and generous companies on successful cause related marketing campaigns. We’d love to talk to you about your ideas and to discuss whether Bóthar is the right fit for your company. Please contact Niamh Mulqueen, Marketing & PR Manager, on 061 41 41 42.