Bóthar are delighted that Kellogg’s are once again supporting our projects in Africa this year through an on-pack communication on Kellogg’s Corn Flakes.
From October – December 2009, every pack of Kellogg’s Corn Flakes sold in Ireland will carry a message, telling people about how the 580,000 trees that were donated through the 2008 Kellogg’s ‘Make a Life Shine’ initiative, have helped so many families and communities in Uganda, Tanzania and Malawi. The packs will also inform people about Bóthar's annual Christmas campaign, giving information about how to participate.
According to Claire McFerran, Brand Manager with Kellogg’s; “Kellogg’s are delighted to support Bóthar and their Christmas campaign in 2009. The wonderful response from consumers to our Make a Life Shine initiative last year was proof of the high regard that Irish people have for Bothar and the great work that they do.”
